Once you have your ceramic handprint training program you are ready to start practicing making your hand and foot prints and at the same time start developing your network of resources to market them to. It is one thing to know how to make a beautiful product, but, you must market your product to make yourself an income. There are several ways to find avenues to market yourself. First, of course is to let all your family and friends know that you are now in the clay hand and foot print business. Make a few samples of your friends babies and children's handprints and give them to them. They will show them to their friends and you will be amazed at how word of mouth will work for you. Be sure to have cards and brochures with pictures of your samples. Have all your contact information on the front page that can be read easily. No need to spend lots of money on printing. You can do this on your home computer and get them printed at a copy shop. A good idea is to contact your local Chamber of Commerce and local newspaper to let them know about you as well. Look up online local mom's groups and contact them. Let them know that you are now in business and would like to network with them. Networking with local mom's groups, community groups and local businesses will be helpful with building your business. Successful marketing takes time and energy. Being accountable to all you clients and new markets will build a loyal base for you year after year. More on marketing on our next blog.